New research: why we choose ketchup or chilli sauce

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Research conducted by the University of Helsinki highlights the significant role of individual chemosensory perception—chemically induced tactile sensations in the mouth—in shaping eating habits, food and beverage preferences, and taste-related memories. This study sheds light on how sensory differences impact dietary choices and their broader implications for public health.

by @stockking

According to scientist Sulo Rukka, the degree of chemosensitivity directly correlates with taste perception and food selection. For instance, individuals with lower chemosensitivity are more inclined to consume spicy foods and alcohol, while those with heightened sensitivity often seek to soften intense flavors, such as adding milk to coffee or avoiding overly spicy dishes. Rukka explains that

“a deeper understanding of the sensory complexity of food will help to create products that better suit individual preferences, and will also help to develop tastier and healthier options for plant-based proteins.”

The study also revealed gender-based differences, with women typically experiencing stronger burning sensations from capsaicin—the active component in chili peppers—compared to men. Additionally, preliminary findings suggest a possible association between chemosensory perception and preferences for fatty, salty, and sweet foods, particularly among men. However, these findings require further validation.

From a public health perspective, understanding chemosensory diversity can inform strategies to address nutrition-related challenges. By tailoring food products to individual sensory profiles, it is possible to enhance dietary satisfaction while promoting healthier eating habits. These insights hold promise for developing improved plant-based protein options and other innovative food solutions.

Disclaimer:

The statistical information in medical articles reflects general trends and may not apply to every individual. Always consult a healthcare professional for personalized advice regarding your health and nutrition.

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Igor Foliush
In 1998 he graduated from the Lviv Institute of Physical Education Department of physical rehabilitation From 1998 to 2000 he was an intern at the Istituto Di MedicinaDello Sport Di Roma From 2000 to 2007 he worked as a physiotherapist at the Hospital Santa Maria della Stella (Orvieto) In 2007 he returned to Ukraine From 2007 to 2013 worked as a physiotherapist at the private pediatric clinic "Vita Puer" In 2013, he completed his master's degree at the Melitopol Institute of Ecology and Social Technologies In 2014, he founded the "Dr Foliush Massage Centre" where he works to this day

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